Terms of Service

These terms

These terms are between you, the business subscribing to Simple247, and Blueboot Apps, York, United Kingdom ("Blueboot", "we", "us"). By subscribing to or using Simple247 you agree to them. See our Privacy Policy for how we handle data.

What the service does

Simple247 answers a missed call to your business number by text or voicemail, has a short AI-led conversation to find out what the caller needs, and hands you a qualified callback — the caller's problem, postcode, urgency and preferred callback time. It does not book appointments, quote prices, diagnose faults, or make any commitment to a caller on your behalf; every reply is designed to stop short of that, and it's always you who decides what to do with the lead.

AI-generated replies

Conversations with callers are handled by an AI system, not a person. While it's built to follow the rules above, AI output isn't perfect — you can flag a reply that looks wrong from your dashboard, and review the AI's suggested fix before it's applied to future conversations. You're responsible for using your own judgement on any lead before acting on it, and Blueboot isn't liable for a caller's answers, an AI reply's exact wording, or any decision you make based on either.

Your number and account

You keep your existing business number — Simple247 only covers calls you choose to divert to it (typically when unanswered, busy, or unreachable). You're responsible for the accuracy of the account and business details you give us, for keeping your login credentials secure, and for making sure you have the right to divert calls from the number you connect.

Acceptable use

You won't use Simple247 for anything unlawful, to harass or deceive callers, or to route calls or texts you don't have the right to route. We can suspend or terminate an account that breaches this.

Plans, billing and cancellation

Simple247 is billed monthly in advance through Stripe, at the price shown for your plan when you subscribed. You can cancel at any time from your account — there's no minimum term and no cancellation call required. Cancelling stops future billing; it doesn't refund the current billing period.

What happens to your number on cancellation

When you cancel, your assistant number is taken out of service and held for a short quarantine period before being released back to our number provider, in case you resubscribe. Once released, it's gone permanently and any new subscription is allocated a different number.

Service availability

We aim to keep Simple247 available at all times but don't guarantee uninterrupted service. We're not liable for missed calls, messages or leads caused by an outage at Blueboot or at a provider we rely on (Twilio, OpenAI, Stripe, or others).

Limitation of liability

To the extent permitted by law, Blueboot's total liability to you for any claim relating to Simple247 is limited to the amount you paid us in the three months before the claim arose. We're not liable for indirect or consequential losses, including lost business or lost jobs.

Changes to these terms

We may update these terms as the service changes. We'll update the date at the top when we do, and tell you directly if a change materially affects you.

Governing law

These terms are governed by the law of England and Wales, and any dispute will be handled by the courts of England and Wales.

Contact us

Questions about these terms: support@bluebootapps.com.