Privacy Policy

Who we are

Simple247 is made and operated by Blueboot Apps, York, United Kingdom ("Blueboot", "we", "us"). This policy explains what personal data we collect, why, and what rights you have over it — whether you're a business using Simple247, or someone who called a business that uses it.

Two kinds of data we handle

Your account data — if you sign up for Simple247, we collect your name, email address, phone number, business and trade details, and billing information (handled by Stripe; we never see or store your card details ourselves).

Your callers' data — Simple247's whole purpose is answering missed calls to your business number. When someone calls or texts a Simple247-covered number, we process their phone number, the content of their text messages, and — for landline callers — their voicemail recording and an automatic transcript of it. We also extract details like their name, postcode, the problem they described and their preferred callback time, so you can act on the lead.

For this second category, the business using Simple247 is the data controller (it's their customer relationship), and Blueboot acts as a data processor on their behalf — the same way a phone system or answering service would.

Why we process this data

• To provide the missed-call answering and lead-qualification service itself — this is the core reason for almost everything we collect.
• To operate and secure your account, and to bill for your subscription.
• To send you service emails (account setup, password resets, billing receipts) and, if you've opted in, push notifications for new leads.
• To improve how the assistant qualifies leads — reviewed by a human before any change is made, never used to identify or profile a specific caller.

Who we share it with

We use a small number of specialist providers to run the service, each processing only what they need to do their job:

• Twilio — routes calls, sends and receives text messages, and records voicemails.
• OpenAI — processes message and voicemail-transcript content to draft replies and extract job details.
• Stripe — handles subscription billing and payment details.
• Our email provider — sends account and notification emails.

We never sell personal data, and we never share it for any provider's own marketing purposes. These providers are based outside the UK/EEA (principally the United States); each maintains its own GDPR-compliant safeguards for international transfers, such as the EU-US Data Privacy Framework or standard contractual clauses.

How long we keep it

We keep account and conversation data for as long as your Simple247 account is active. If you cancel, your account's data — including your callers' conversation history — is permanently deleted 30 days after your subscription ends, giving you a window to change your mind or ask us for a copy first. A business can also permanently delete an individual customer's record and conversation history at any time from their dashboard, without waiting for cancellation. A caller can ask the business they contacted, or us directly, to have their data deleted sooner.

Your rights

Under UK GDPR you have the right to ask for access to, correction of, or erasure of your personal data, to object to or restrict certain processing, and to receive a copy of your data in a portable format. To exercise any of these, contact us at the address below. You also have the right to complain to the Information Commissioner's Office (ICO) if you believe we haven't handled your data properly.

Cookies

This website does not use tracking, analytics or advertising cookies. The Simple247 dashboard uses only the strictly necessary cookie required to keep you signed in.

Text message consent

If Simple247 texts you on a business's behalf and you no longer want to hear from them, reply STOP at any time and you'll be opted out of that conversation automatically. Reply START to opt back in.

Changes to this policy

We'll update this page if how we handle data changes, and update the date at the top. We won't reduce your rights under this policy without telling you.

Contact us

Questions, requests, or concerns about your data: support@bluebootapps.com.